Discover
What are we trying to communicate?
The process
Start with the story.
Eight steps, kept deliberately small at the beginning. The aim is to prove value on something modest before expanding.
Define
Audience, objective, format and outcome.
Develop
Story, concept, script and creative direction.
Prototype
Storyboard, treatment, demo, sample or proof of concept.
Produce
Create the media.
Refine
Edit, review, localise and approve.
Deliver
Publish, distribute and integrate.
Reuse
Turn individual assets into a reusable media library.
Start small. Prove value. Expand.
Technology without hype
Useful tools, quietly applied.
Technology earns its place when it removes administration, makes material easier to find, or makes a production practical at a sensible cost. It never decides the story.