Hospitality & Experiences
Hotel, restaurant, resort and experience storytelling.
Innovaforte Media & Entertainment
Bring your story to life.
We combine storytelling, film, media strategy and technology to help organisations turn ideas, places, products and experiences into stories people can see, understand and remember.
Broader than production
Story, strategy and technology in one place.
Innovaforte Media & Entertainment is not only a production capability. It connects strategy, story, production, destinations, experiences, technology and distribution — so a single idea can travel across formats, channels, languages and markets.
- Strategy
- Story
- Production
- Destinations
- Experiences
- Technology
- Distribution
Sector core
Who
Innovaforte Media & Entertainment, a specialist domain of Innovaforte combining media expertise, storytelling and technology.
For whom
Companies, destinations, tourism organisations, hospitality operators, public organisations, events, cultural organisations, startups and established brands.
What
Storytelling, film, media, destination content, production strategy, digital experiences and the technology that supports them.
Why
Because organisations increasingly need to communicate complex ideas through experiences people can quickly understand, feel and remember.
Experience behind the camera
Decades of storytelling experience.
Your organisation has a story. Tony knows how to turn stories into experiences people can see.
Innovaforte Media & Entertainment brings together Innovaforte's technology, strategy and delivery capabilities with Tony Armer's extensive film, media, festival and film commission experience.
- Tony Armer
- Sunscreen Film Festival
- Film USA
- Key of Bones: Curse of the Ghost Pirate
Destination storytelling
Destinations have stories too.
Film and media help a place explain itself — its landscape, its people, its seasons and the experience of being there. We work with destination and hospitality organisations to build that material once and use it many times.
- Tourism organisations and destinations
- Resorts and mountain destinations
- Hotels and hospitality groups
- Municipalities and public organisations
- Attractions, events and cultural organisations
- Transport operators
Destination films
Campaign concepts
Location storytelling
Production attraction
Film commission strategy
Hospitality storytelling
Experience films
Event coverage
Destination content libraries
Social media assets
International-facing media
Location scouting support
Start with the story. Everything else is a decision about how to tell it.
From the US to the Alps
International experience. Swiss connection.
Tony brings substantial US film-industry experience, while Innovaforte is rooted in Switzerland. Tony's relationship with Zermatt spans more than two decades. That connection has also crossed into his professional work, including discussions with the Valais Film Commission around a potential Zermatt-based film project.
That project is not currently in production or financed, and Innovaforte has no partnership with the Valais Film Commission. It is context: evidence of a genuine, long-standing creative connection to Valais.
Practically, it means Innovaforte Media & Entertainment can connect international creative expertise with Swiss organisations, destinations and businesses — in both directions.
One ecosystem
Media connects the Innovaforte ecosystem.
Media is the storytelling and visual-experience layer across the Innovaforte specialist domains. The examples below show how that works in practice.
Mobility & Transport
Passenger experience, destination journeys and transport storytelling.
Aviation
Aircraft, operators, airports and aviation experiences.
Go-to-Market
Launch campaigns, product stories and sales content.
Company Launch & Infrastructure
Founder stories, launch assets and digital presence.
Legal & Notary
Professional communication and explainers — without providing legal advice.
Banking & Finance
Complex information made understandable — without providing financial advice.
Evidence Compass
Structured, navigable and traceable evidence for expert work and informed human decisions.
Health
Digital transformation, information and technology for health organisations and systems.
Emergency Operations
Technology, information and operational modernisation for emergency-management and high-consequence environments.
Human creativity remains in control
Technology supports the story. People create it.
Technology can
- organise media
- search archives
- prepare workflows
- accelerate editing processes
- assist transcription
- assist translation
- create production workflows
- manage assets
- support distribution
- automate repetitive administration
- analyse engagement
- support creative exploration
People remain responsible for
- the story
- creative judgement
- directing
- editorial decisions
- cultural judgement
- authenticity
- relationships
- performances
- approvals
- final creative decisions
Tell us what you are trying to communicate.
A first conversation is usually enough to see whether there is a story worth producing, and what the smallest useful first step would be.